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Shaw Communications
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Lead, Digital Marketing

Department name: Marketing & Communications
Business unit: Consumer
Position ID: J0620-1522

A little about us

At Shaw, we’re proud to be leaders in a movement that brings Canadians the connectivity they need to fuel their lives. We’re making bold moves to connect Canadians and we’re always on the lookout for go-getters that are committed to disrupting the status quo. Does that sound like you? We’d love to meet you.

The role

We have an exciting opportunity for a Digital Marketing Lead on our Consumer Digital Marketing team working in our Calgary corporate office. Reporting to the Manager, Digital Base Management, the successful candidate will be accountable for the digital activities related to the management and retention of existing Shaw customers.
• Work with the Customer Base Strategy team to develop strategies that drive product adoption, increase revenue and reduce churn through digital and traditional marketing channels
• Act as a Business Lead in an agile digital marketing pod, executing on Base Management campaigns to meet KPIs
• Consult with in-house creative and marketing teams to develop personalized campaign creative
• Analyze and troubleshoot marketing campaigns and make recommendations for improvements
• Work closely with Consumer Analytics to report on learnings and campaign success with post-analysis and dashboards. Ensure results are shared with key stakeholders and learnings are incorporated into future campaigns
• Collaborate with third party vendors and our Digital Experience and Technology teams to drive our digital initiatives forward
• Work closely with the Promotions team to develop new, enticing offers for retention campaigns
• Work in partnership with Business Intelligence, Advanced Analytics, and Data Strategy groups to ensure that the correct data is collected and available to support smart, data driven decisions as it relates to retention campaigns

A typical day

Your day typically starts anywhere from 8-9am, as this is when most of the team comes in. Your day will start off with leading the Digital Base Management scrum, where you meet with all the subject matter experts working on Customer Base Management projects to touchbase on activities and overcome any barriers. You are accountable for the delivery of CBM programs from start to finish; you act as both a key stakeholder in the strategy development but also a project manager to ensure tasks are delivered in a timely manner for your projects. Your day will then consist of a few more meetings where you are collaborating with team members to get alignment on your strategies or presenting business results from a campaign that just ended. During blocks of time where you are at your desk, you are responding to emails, looking at campaign performance, identifying areas for improvement and optimization and planning your next campaign.
You are surrounded by a rock star team that is eager to help you but also empowers you to work hard. You have found a group of people that all truly care about the work they are doing. Your leader may not be closely involved in your day to day work, but she is readily available and will be there when needed to ensure you are set up for success. Your day usually wraps up anywhere between 4-5pm. Occasionally, team members go the extra mile by working late to meet deadlines.

Your skills/experience

• Post-secondary education in Business or Marketing is preferred.
• Minimum 5 years Digital Marketing experience or similar
• Experience in the consumer products, marketing, or telecommunications industry is preferred
• Familiarity with legal email requirements, including CASL
• Understanding on online advertising creative development and media planning/buying
• Experience building consumer-facing digital services and experiences
• Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.) is beneficial
• Experience with Tealium IQ Tag Management and Audience Stream is an asset
• Familiarity with the agile business practice, including Jira workflows and scrums
• Excellent communication skills, both verbal and written
• Experience indirectly managing a small team and develop their skills
• Proven ability to manage projects and competing priorities, while maintaining great attention to detail
• Able to work under minimal supervision in a fast-paced, rapidly changing environment
• Strong sense of teamwork and the ability to work with and lead cross-functional teams
• Ability to establish and maintain effective working relationships with all levels of the organization

Other details

This role is not location specific. Applicants will be hired in any primary Shaw location (Vancouver, Calgary, Edmonton, Winnipeg, Toronto) and will not be required to relocate for this role.
Travel to other Shaw locations may be required.

Posting closing date: July 31, 2020

Shaw Communications, through its third-party vendor, collects and stores information applicable to the candidate profile you create when you submit the information asked for below. The use and disclosure of the collected information is for the sole purpose of job search and placement activities for Shaw Communications. The information is subject to Personal Information Protection and Electronic Documents Act. The information will be retained and when disposed of, it is done so in a secure manner. Your profile will become inactive and moved to the archive if you do not access your profile for a period of 1 year.

We thank all applicants for their interest; however, only selected candidates will be contacted. No telephone calls or agencies, please.