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Shaw Communications
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Marketing Manager, Strategy & Programs

Department name: Customer Base Management
Business unit: Consumer
Position ID: J0721-1798

A little about us

What we do at Shaw matters - in a world where being connected has never been more critical, we bring the best wireline and wireless technology and solutions together to create exceptional customer experiences. Every day we help millions of Canadians live their best-connected lives through the strength, capacity and combined power of our Fast LTE and Fibre+ networks.

At Shaw we say we’re brighter together, and we believe it’s the diverse mix of brilliant people here that really makes us shine. When you join our team, you’ll see we are so much more than just a company. Shaw connects you with limitless opportunity, an incredible culture, career development and a great benefits package. We are a friendly, collaborative group, and we have a lot of fun finding new ways to delight our customers.

Come dream bigger and brighter with Shaw.

The role

We have an exciting opportunity for a Marketing Manager, Strategy & Programs on our Customer Base Management (CBM) team. The successful candidate will possess a unique blend of skills that demonstrate an analytical mind, strategic thinking / problem solving, communication and cross functional leadership to retain and grow the Shaw Mobile Base. This individual will build strong relationships within Base Management, Growth, Digital and Data & Analytics teams to help create strategies and tactics.

In this role, the ideal candidate will:
• Develop, implement, and manage strategic campaigns and initiatives designed to retain and grow the Shaw Mobile base
• Own end to end execution as well as on-going management of various initiatives
• Execute lifecycle strategies to improve the lifetime value of the subscriber base
• Analyze and leverage customer insights, base data and campaign results to identify opportunities, formulate recommendations, and create meaningful campaigns / offers
• Work cross functionally with teams, such as product management, digital, IT, communications, frontline (CARE & channel) teams, to ensure they understand the strategies/programs and are equipped to implement/support effectively
• Lead the cross-functional team to ensure all campaign readiness aspects are on track
• Write thorough campaign briefs to set campaign expectations and to ensure there is proper guidance for the development of marketing materials, by providing: goal(s), key insights, offer details, key message(s), target audience and the measures of success
• Work with the data team to generate campaign files; the communication recipients
• Provide creative review from an offer details/accuracy prospective
• Liaise with channel teams to ensure frontline representatives are set-up for success
• Keep a constant pulse on campaign results and effectiveness to evolve marketing campaigns & improve ROI over time
• Conduct postmortems in collaboration with the data team to uncover key learnings and future opportunities
• Leverage integrated tools and capabilities to automate and drive campaign efficiencies
• Investigate any campaign inquiries/escalations and address as required

Your skills/experience

Skills and Competencies:
• Exceptional end to end campaign/project management skills
• Highly organized, proactive, and adept at managing priorities in a fast-paced collaborative environment
• Results and detail oriented, with a strong bias towards action
• Comfortable in navigating through data to uncover customer/business insights to share with stakeholders as well as to formulate actionable recommendations and decisions
• Highly capable in leading as well as working within a cross functional team
• Strong verbal and written communications skills
• Excellent relationship management skills

Experience & Qualifications:
• University degree in Business, Marketing, Communications or related fields
• 4-6 years of experience in a marketing role, preferably within telecommunications or financial services
• Experience in executing marketing and communications strategies that are aligned to business strategy and priorities, from ideation through to results
• Experience with leading a cross functional team

Other details

This position requires the successful completion of a criminal and credit background check.
Applicants will be hired in any of our two primary Shaw locations (Toronto & Calgary) and will not be required to travel/relocate for this role.

Posting closing date: July 30, 2021

At Shaw, we believe diversity and inclusion are integral to the continued growth and success of our entire company. We believe diversity and inclusion enhances our Company’s culture and creates a sense of belonging where people feel comfortable bringing their true selves to work. This in turn promotes innovation through harnessing the variety of experiences, thoughts, and perspectives our employees have to offer. We encourage applications from all qualified individuals, regardless of race, gender, age, or any other identifying characteristic.

Shaw Communications, through its third-party vendor, collects and stores information applicable to the candidate profile you create when you submit the information asked for below. The use and disclosure of the collected information is for the sole purpose of job search and placement activities for Shaw Communications. The information is subject to Personal Information Protection and Electronic Documents Act. The information will be retained and when disposed of, it is done so in a secure manner. Your profile will become inactive and moved to the archive if you do not access your profile for a period of 1 year.

We thank all applicants for their interest; however, only selected candidates will be contacted. No telephone calls or agencies, please.