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Shaw Communications
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Marketing Automation Specialist

Department name: Customer Base Management
Business unit: Consumer
Position ID: J0721-0342

A little about us

What we do at Shaw matters - in a world where being connected has never been more critical, we bring the best wireline and wireless technology and solutions together to create exceptional customer experiences. Every day we help millions of Canadians live their best-connected lives through the strength, capacity and combined power of our Fast LTE and Fibre+ networks.

At Shaw we say we’re brighter together, and we believe it’s the diverse mix of brilliant people here that really makes us shine. When you join our team, you’ll see we are so much more than just a company. Shaw connects you with limitless opportunity, an incredible culture, career development and a great benefits package. We are a friendly, collaborative group, and we have a lot of fun finding new ways to delight our customers.

Come dream bigger and brighter with Shaw.

The role

We have an exciting opportunity for a Marketing Automation Specialist on our Customer Marketing team. Reporting to the Manager, Marketing Automation, the successful candidate will be accountable for automation of our communications to existing customers. In this role, the ideal candidate will:
• Develop email campaigns and landing pages with high degree of personalization and dynamic content.
• Perform quality assurance testing of content across all email clients, tracking and list aspects prior to each deployment
• Develop strategies to improve the coding and rendering of emails
• Execute tests (subject headers, email copy and creative, offers and landing pages) to continually improve key metrics (open, clicks, leads, conversions) across campaigns
• Develops functional/technical specifications documentation and write requirements
• Understand system functionalities of SFMC mailing platform and provide insight on best practices in data structuring and integration to external sources to help ensure business needs are implemented
• Work with Marketing Managers in coordinating and communicating content change requests and production schedule

Your skills/experience

• 3+ years of email development experience in the telecommunications industry, combined with strong knowledge of web, mobile and email best practices.
• Solid understanding Salesforce Marketing Cloud – more specifically:
o Content Builder: The ability to manage dynamic templates
o Email Studio: The ability to manage Data Extensions and folder structures
o Automation Studio: Experience with SQL, Import, Export, and Filter activities as well as File Drop triggers and interaction with ET Enhanced SFTP
o Journey Builder: Experience with Entry/Exit criteria, Decision Splits and Wait Steps
o Contact Builder: Experience with Data Designer

• Strong technical skills including expertise in AMPScript and SQL is required
Strong technical skills in HTML, CSS (media queries), and JavaScript is a bonus
Coding experience, including JavaScript, JSSP, JSON, Webservices; Experience with Salesforce
• Experience with email testing software (render testing, like Litmus), working with email deployment platforms and troubleshooting creative and deployment issues.
• Excellent communication skills and proven ability to work in a team environment.
• Strong attention to detail and ability to multi-task in a fast pace.

Other details

• This position requires the successful completion of a criminal and credit background check.
• Applicants will be hired in any of our primary Shaw locations – Toronto, Calgary, Vancouver.
• Travel is not required.

Posting closing date: July 30, 2021

At Shaw, we believe diversity and inclusion are integral to the continued growth and success of our entire company. We believe diversity and inclusion enhances our Company’s culture and creates a sense of belonging where people feel comfortable bringing their true selves to work. This in turn promotes innovation through harnessing the variety of experiences, thoughts, and perspectives our employees have to offer. We encourage applications from all qualified individuals, regardless of race, gender, age, or any other identifying characteristic.

Shaw Communications, through its third-party vendor, collects and stores information applicable to the candidate profile you create when you submit the information asked for below. The use and disclosure of the collected information is for the sole purpose of job search and placement activities for Shaw Communications. The information is subject to Personal Information Protection and Electronic Documents Act. The information will be retained and when disposed of, it is done so in a secure manner. Your profile will become inactive and moved to the archive if you do not access your profile for a period of 1 year.

We thank all applicants for their interest; however, only selected candidates will be contacted. No telephone calls or agencies, please.