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Job order - J1213-0143 - Full-time
Title Publicist, Dramatic Channels
Category zMarketing
City Toronto, Ontario, Canada

Job Description Publicist, Dramatic Channels

Shaw is a family-oriented, Canadian owned business with over 14,000 employees across the country, providing services to more than 3 million customers with top quality cable TV, Internet, digital phone, direct-to-home satellite services, and programming including Global Television and 19 of the country's most popular specialty channels.

At Shaw we believe a diverse workforce fosters diversity of thought and perspective, and more diversity means more solutions. We invite all qualified individuals to apply.

Career Opportunity: Publicist

We have an exciting opportunity for a Full-time Publicist for Showcase and the Dramatic Channels (Action, IFC, MovieTime, DejaView and Mystery) in our Toronto office. The Publicist will report in to the Senior Publicity Manager for Global Television and the Dramatic Channels. The following is a paraphrase of the primary functions but does not outline all of the duties and responsibilities that may be assigned to these positions.

Accountabilities/ Responsibilities:
„X Manage all publicity efforts to further build awareness and audience for the channels, programs and hosts.
„X Develop strategy for and execute publicity campaigns, press events and special projects.
„X Draft all publicity support materials ¡V including press releases, key message documents, press kits, presentations and reports as required.
„X Service incoming media requests, meeting a variety of concurrent deadlines.
„X Develop/manage strong working relationships with US based network talent in order to build their profiles via interviews, public appearances, etc.
„X Develop key relationships with national and local media, independent producers and partners/distributors.
„X Work as part of a collaborative team, developing and maintaining strong relationships with key stakeholders from other internal departments.
„X Event planning as it pertains to overall publicity initiatives and specific network initiatives
„X Help drive social media strategy and outreach for lifestyle properties.
„X Collaborate with third-parties on promotional initiatives.
„X Budget management

Required Skills, Experience and Qualifications:
„X Degree in Public Relations, Communications or Marketing.
„X Minimum three to five years progressive publicity experience in television or related entertainment industry.
„X Strong working relationships with Canadian media across print, TV, radio and online entertainment and lifestyle areas.
„X Proven track record of generating strong media coverage on regional and national basis. Work experience on national PR campaigns.
„X Experience working with high profile talent and management agencies.
„X Superior written and verbal communication skills.
„X Positive, innovative, forward thinking approach.
„X Ability to build strong relationships with key internal and external stakeholders
„X Strong interpersonal skills for teamwork and collaboration.
„X Ability to adapt to a fast-paced, ever-changing broadcast environment.
„X Budget management
„X Experience and interest in social media

If you value a workplace that promotes accountability, exemplifies loyalty, never compromises integrity and has a strong social conscience then start your career with us by applying now.

We thank all interested applicants; however, only qualified candidates will be contacted.


Shaw Media, through its third party vendor, collects and stores information applicable to the candidate profile you create when you submit the information asked for below. The use and disclosure of the collected information is for the sole purpose of job search and placement activities for Shaw Media. The information is subject to Personal Information Protection and Electronic Documents Act. The information will be retained and when disposed of, it is done so in a secure manner. Your profile will become inactive and moved to the archive if you do not access your profile for a period of 1 year.
Shaw Media

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